> It would be ignorant not to consult with them and have a thorough analysis of what Adobe XD is lacking in comparison to Figma and how difficult is it to build the missing parts.
market.
it isn't the feature-parity that adobe needed to dethrone figma, it is the customers it needed.
> It would be ignorant not to consult with them and have a thorough analysis of what Adobe XD is lacking in comparison to Figma and how difficult is it to build the missing parts.
market.
it isn't the feature-parity that adobe needed to dethrone figma, it is the customers it needed.
and it's hard to get customers when you are as big as figma in the ui world.
It is true the deal get Adobe instant customers, but at what cost? Some of these customers will leave Adobe’s Figma even when Adobe run Figma as an independent app, more will leave when Adobe bundle it into Creative Cloud, very few will be converted to creative cloud, as they are not targeted users for Photoshop Illustrator After Effects Indesign, etc. If someone doesn’t use Photoshop, they don’t use it period, it is never going to change; it is decided by the nature of their business. The fact Adobe bought Figma can’t manufacture product needs. When they don’t need any other app other than Figma, they won’t convert to Creative Cloud.
"Some of these customers will leave Adobe’s Figma even when Adobe run Figma as an independent app"
Man, no one is going. Where they even going to go? You think they are going to set up a new design system back in Sketch and lose 50% of their features?
"they won’t convert to Creative Cloud."
I'm going to guess they'll have a diff model after this acquisition. Doubt they'd spend 20b to try and include after effects with a figma subscription.
I also want to add, it is easier to switch design software than other things like dev infrastructure. Design files are an intermedia work product, unlike code which is the terminal work product. Design files lose its use after dev is done with them.
You are right design system set up is the “trapping” factor. But it is not that much work to focus on converting the existing design system to a new software. Design system takes a long time to build because of other things, building time in design software not one of them. Give me a week, I can convert Google material design to a new software platform, like for real. I will give you that it is still a cost, and that will stop some people. but it is not as costly as one might think.
Remember how fast customers switch from Sketch to Figma? Yeah.
Ok so let's say it just takes a week for a company to switch over their design system back to Sketch ... why? You've just upended your design process for what? Mac-only, desktop app experience?
No your copy writers can't make edits, plugins are gone, your share links are dead , all for what?
*Remember how fast customers switch from Sketch to Figma*
there are many alternatives, sketch being one of them, there is also Penpot, Framer, Lunacy. Smaller team who can afford switching will consider switching. Bigger team, with a lot of history files, yes they are trapped to some extent. The sentiment on the Internet suggest there are a lot of people consider that, but I understand it is amplified by social media.
No one is moving their product team to Penpot, Lunancy - if you are a cash-strapped freelancer then yeah, maybe. But even then it's just kinda pointless.
Even a smaller team can live in the Figma free plan. Everyone on social is talking shit, check in with them in 1 month and ask if they switched.
Anyone that is making Figma money is not going to switch. And why? Nothing has even happened yet.
interesting article but missed one point here:
> It would be ignorant not to consult with them and have a thorough analysis of what Adobe XD is lacking in comparison to Figma and how difficult is it to build the missing parts.
market.
it isn't the feature-parity that adobe needed to dethrone figma, it is the customers it needed.
and it's hard to get customers when you are as big as figma in the ui world.
It is true the deal get Adobe instant customers, but at what cost? Some of these customers will leave Adobe’s Figma even when Adobe run Figma as an independent app, more will leave when Adobe bundle it into Creative Cloud, very few will be converted to creative cloud, as they are not targeted users for Photoshop Illustrator After Effects Indesign, etc. If someone doesn’t use Photoshop, they don’t use it period, it is never going to change; it is decided by the nature of their business. The fact Adobe bought Figma can’t manufacture product needs. When they don’t need any other app other than Figma, they won’t convert to Creative Cloud.
"Some of these customers will leave Adobe’s Figma even when Adobe run Figma as an independent app"
Man, no one is going. Where they even going to go? You think they are going to set up a new design system back in Sketch and lose 50% of their features?
"they won’t convert to Creative Cloud."
I'm going to guess they'll have a diff model after this acquisition. Doubt they'd spend 20b to try and include after effects with a figma subscription.
I also want to add, it is easier to switch design software than other things like dev infrastructure. Design files are an intermedia work product, unlike code which is the terminal work product. Design files lose its use after dev is done with them.
You are right design system set up is the “trapping” factor. But it is not that much work to focus on converting the existing design system to a new software. Design system takes a long time to build because of other things, building time in design software not one of them. Give me a week, I can convert Google material design to a new software platform, like for real. I will give you that it is still a cost, and that will stop some people. but it is not as costly as one might think.
Remember how fast customers switch from Sketch to Figma? Yeah.
Ok so let's say it just takes a week for a company to switch over their design system back to Sketch ... why? You've just upended your design process for what? Mac-only, desktop app experience?
No your copy writers can't make edits, plugins are gone, your share links are dead , all for what?
*Remember how fast customers switch from Sketch to Figma*
That took years. How long do you think that took?
> Remember how fast customers switch from Sketch to Figma? Yeah.
people switched because figma offered collaboration & was not mac-only.
you are comparing apples to oranges.
hopefully, adobe has learned the lesson to not be another yahoo.
and yes, no one is leaving until adobe makes a blunder.
there are many alternatives, sketch being one of them, there is also Penpot, Framer, Lunacy. Smaller team who can afford switching will consider switching. Bigger team, with a lot of history files, yes they are trapped to some extent. The sentiment on the Internet suggest there are a lot of people consider that, but I understand it is amplified by social media.
No one is moving their product team to Penpot, Lunancy - if you are a cash-strapped freelancer then yeah, maybe. But even then it's just kinda pointless.
Even a smaller team can live in the Figma free plan. Everyone on social is talking shit, check in with them in 1 month and ask if they switched.
Anyone that is making Figma money is not going to switch. And why? Nothing has even happened yet.