Thanks for reading my newsletter. Subscribe for free to get weekly updates about my start-up journey!
Last week I shared how I was on the brink of missing the deadline to launch our pre-order page. My co-founder and I met on Friday and pushed the launch day back to give us more time to finish up and refine. The main item on the to-do list is (still) the product video.
The week I am devoted to the bottlenecked product video project. To get there, I need to overcome obstacles mentally and physically. The video is mentally draining for me — not my favorite type of work; I am dreading even getting started. Video production is also not my forte — I am not equipped with any muscle memory to fiddle around Adobe Premier and only slightly better at After Effects.
To solve the latter problem, I am opting to make part of the video using prototyping tools like Figma. While it is not the best tool for the job, I am skilled at it and can create animation quickly by stitching a few artboards together. Luckily only a part of the product setup needs animated slides to talk through; most of the video is made with screencasts of our product. Here is a short clip:
This clip showcases one of our product features - editable icons. It is our opinion that to make a distinctive and unique logo, the icons and fonts need to be customized. We made proprietary icons that can be customized in various ways by just sliding the sliders! It is a super easy and fun process to create a unique icon and incorporate it into the logotype.
If you have a spare minute to reply, I would love to hear from you about:
What do you think of the editable icon feature?
What is your favorite app to create and edit videos?
❧
See you next week! If you have friends who are interested in founding startups, please consider sharing my newsletter with them!
Hi. Typogram looks cool.
Although my design skills level is low, I love it and spend a lot of time selecting the "right" form, color, or font.
So, yes, an editable icon feature sounds great for people who love design. I can´t say if it is a relevant feature for people who don´t care about design. Suppose it depends on the easiness to use. However, I don´t know if they are your buying persona.
About your second question, I am not an expert in video creation and editing either. So, I use easy tools when needed:
Filmora X is a simple and not very expensive editing tool
Loom for video recording. Additionally, yesterday a friend talked to me about recordcast.com which is similar to Loom Pro but cheaper. I want to give it a try.