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Last week I shared how I was on the brink of missing the deadline to launch our pre-order page. My co-founder and I met on Friday and pushed the launch day back to give us more time to finish up and refine. The main item on the to-do list is (still) the product video.
The week I am devoted to the bottlenecked product video project. To get there, I need to overcome obstacles mentally and physically. The video is mentally draining for me — not my favorite type of work; I am dreading even getting started. Video production is also not my forte — I am not equipped with any muscle memory to fiddle around Adobe Premier and only slightly better at After Effects.
To solve the latter problem, I am opting to make part of the video using prototyping tools like Figma. While it is not the best tool for the job, I am skilled at it and can create animation quickly by stitching a few artboards together. Luckily only a part of the product setup needs animated slides to talk through; most of the video is made with screencasts of our product. Here is a short clip:
This clip showcases one of our product features - editable icons. It is our opinion that to make a distinctive and unique logo, the icons and fonts need to be customized. We made proprietary icons that can be customized in various ways by just sliding the sliders! It is a super easy and fun process to create a unique icon and incorporate it into the logotype.
If you have a spare minute to reply, I would love to hear from you about:
What do you think of the editable icon feature?
What is your favorite app to create and edit videos?
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Hi. Typogram looks cool.
Although my design skills level is low, I love it and spend a lot of time selecting the "right" form, color, or font.
So, yes, an editable icon feature sounds great for people who love design. I can´t say if it is a relevant feature for people who don´t care about design. Suppose it depends on the easiness to use. However, I don´t know if they are your buying persona.
About your second question, I am not an expert in video creation and editing either. So, I use easy tools when needed:
Filmora X is a simple and not very expensive editing tool
Loom for video recording. Additionally, yesterday a friend talked to me about recordcast.com which is similar to Loom Pro but cheaper. I want to give it a try.