The Rule of 99% Effort
Day 07 of #30DaysOfStartingUp
Last week, I wrote about my journey of developing an idea into a product in one day. I got a proof of concept working, but the product is not launched yet. I put in more work over the past few days to make it more user-friendly and of higher production quality because I have an ambitious goal: selling it for $1!
I shared a few screencasts for the workshop kit on the website. The newsletter format won't allow me to embed videos. Check it out if you are interested: https://startup.wentin.net/The-Rule-of-99-Effort-5157bdad843c41e68f3fbf1f735dfa65
I was initially planning to launch the Notion workshop kit today. I want to put it out in the world to see the responses: is there an appetite from startup founders to workshop their brand this way? I am eager to see. However, a new problem comes up: marketing.
I took a look at Gumroad and search for Notion Templates. There is more work: I need to put together a good marketing page! I check out some competitions; every product is presented with a well-written sales pitch and a detailed description of what buyers will get. Then it hits me: I never did this part before. I usually offer things for free, and I would just share the link with the world. Whoever needs it will take it. But selling things are different; even for $1, the game is fundamentally changed.
I could hush together a few paragraphs to put it on Gumroad, so I can check the checkbox of launching a product today. I decided against it. I thought of how many people will see the product page vs. how many people will see this Notion workshop kit I made; the ratio is probably 100:1! For every 100 people who visited the product page, only the few who paid $1 will see the Notion workshop kit. I have spent almost a week on the workshop kit. Do I really want to under-represent my effort? The disproportional effort I put on the 1% won’t be worth it if I don’t work hard for the 99%.
That is the lesson I learned today. I need to know how to sell! I can’t put 99% of my effort into something that only 1% of site visitors will see and 1% of effort into something 99% of visitors will see. It is disproportion.
The journey continues! Thanks for tuning in! If you like my content, be sure to sign up for this newsletter.
This post is also published on the 30DaysOfStartup project website: