Choose Typefaces Based on Brand Personalities

Day 16 of #30DaysOfStartingUp

The full post used to be live here on this page, but I have since moved it to its new home on my #Build series archive, read the full article here:

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In Day 2’s newsletter, “Quality Triangle of Startup Branding,” I advise startups to identify brand personalities that can speak to their audiences and then choose a legible typeface that expresses the personalities. I have since launched a workshop kit to help startups identify the brand personalities in 60mins in three fun steps. I am currently classifying typefaces based on brand personalities.