Hi, I am Wenting. I quit my job at Adobe to build a startup, Typogram, a logo design and editing tool for startup founders. This is my weekly newsletter documenting my journey from the start on Aug 2nd, 2021 till the present.

A brand personality is how you would describe a brand as if it were a person. For example, if Coca-Cola were a person, someone may describe it as lively, youthful, and vibrant. These adjectives are Coca-Cola’s brand personality.

The full post entitled “Brand Personality Workshop” used to be live here on this page, but I have since moved it to its new home on my #Build series archive, read the full article here:

Read it on my #Build series archive

❧

If you have friends who are interested in my weekly content on founding startups, please consider sharing my newsletter with them! See you next week!